Position Overview

The Senior Manager, US Marketing will play a pivotal role in shaping and executing strategic marketing initiatives for a diagnostic surgical dye within the institutional market. This individual will transform market insights, customer needs, and competitive intelligence into compelling brand strategies and high-impact programs that drive growth and reinforce market leadership.

This role requires close collaboration with cross-functional partners—including Sales, Medical Affairs, National Accounts, and Regulatory—as well as external agencies and vendors. The ideal candidate will engage directly with healthcare professionals (HCPs), Key Opinion Leaders (KOLs), and institutional stakeholders to ensure alignment with clinical and customer priorities. Experience with buy-and-bill models and hospital-based product commercialization is strongly preferred.

This is a high-visibility opportunity for a results-driven marketer seeking to expand leadership capabilities and contribute to future product launches.

Key Responsibilities

• Develop and execute brand strategy and annual marketing plans to drive product growth, differentiation, and customer engagement.
• Translate market research, customer insights, and sales feedback into actionable strategies and messaging platforms.
• Lead or support launch planning for pipeline assets or line extensions, ensuring cross-functional alignment and readiness.
• Collaborate with National Accounts and Sales to address reimbursement and access challenges in buy-and-bill environments.
• Design and implement omnichannel marketing campaigns targeting institutional customers and HCPs.
• Oversee the development of promotional materials, sales tools, and convention assets in partnership with agencies and internal teams.
• Ensure timely, compliant execution of tactics through the medical, legal, and regulatory (MLR/PRC) review process.
• Engage directly with HCPs and KOLs to gather insights, validate messaging, and inform strategic direction.
• Plan and lead Commercial Advisory Boards and KOL engagement initiatives to support brand development.
• Represent Marketing in cross-functional initiatives and external collaborations.
• Monitor market trends, competitive activity, and customer feedback to continuously refine marketing strategies.
• Define and track KPIs to measure marketing effectiveness and optimize resource allocation.
• Partner with Finance to manage the promotional budget and align with annual planning goals.
• Serve as a commercial lead on internal teams, including launch readiness and business development assessments.
• Collaborate with global counterparts, Medical Affairs, and external consultants to explore new market opportunities.

Education & Experience

• Bachelor’s degree required; MBA or advanced degree preferred
• 5 years of progressive experience in healthcare marketing, preferably in pharmaceuticals or biotech; med tech experience with institutional or specialty products will also be considered
• Strong background in hospital-based product commercialization and buy-and-bill reimbursement models
• Proven track record in product launch planning, lifecycle management, and leading cross-functional initiatives

Skills & Competencies

• Strategic thinker with strong analytical, communication, and problem-solving skills
• Ability to lead and influence across functions, manage multiple priorities, and drive complex projects independently
• Demonstrated expertise in HCP engagement, KOL collaboration, and marketing execution in regulated environments
• Solid understanding of the regulatory review process and promotional compliance standards (e.g., MLR/PRC)

About Us

Provepharm is a privately held, international pharmaceutical company committed to sustainability and innovation. With operations in over 30 countries, we specialize in the development, manufacturing, and commercialization of high-value drugs and medical devices that improve patient outcomes and support healthcare professionals worldwide.

Headquartered in France, with offices in Newark (USA) and London (UK), we operate through a hybrid model of direct sales in key markets (France, USA, UK) and a robust network of distribution partners across the globe.

As a fully integrated company—with in-house R&D, intellectual property management, manufacturing, and commercial operations—Provepharm brings over 25 years of scientific expertise to every stage of the product lifecycle. Our mission is clear: to improve life—for patients, our employees, and the broader ecosystem we serve.